I Love Bees

Tags:
alternate reality gameARGgame
Description (in English):
I Love Bees (also known as ilovebees or ILB for short) was an alternate reality game (ARG) that served as both a real-world experience and viral marketing campaign for the release of developer Bungie's 2004 video game Halo 2. The game was created and developed by 42 Entertainment. (Wikipedia)

Research Collection that references this work:

Title
Games

Critical writing that references this work:

TitleAuthorYear
Transmedia Practice: Theorising the Practice of Expressing a Fictional World across Distinct Media and EnvironmentsChristy Dena2009
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https://elmcip.net/node/7914